The prestigious Michelangelo International Wine & Spirits Awards have joined forces with Africa’s largest culinary event, the Good Food and Wine Show (GFWS), turning the upcoming culinary event into a veritable food and beverage powerhouse!

Together, the awards and the show will promote the very finest of South African and international wine and spirits - over one weekend! The 2017 event will showcase a dedicated Michelangelo International Wine & Spirits Awards pavilion where medal and trophy winners will get the opportunity to show and sell their award-winning wines and spirits. The pavilion will be a highlight of the show in all three South African cities that will be hosting the event.

Vistors to the local pavilion are guaranteed a selection of the finest wines around, thanks to the stringent criteria set by the awards. These awards were first held in 1997 in Johannesburg, subsequently becoming South Africa’s most influential wine competition with a global reach. Local and foreign wines are judged by a panel of acclaimed wine experts from around the globe. All judges are hand-picked and serve on the panel by invitation only.

What makes these awards unique, is the quality of the international judging panel each year. Panel members are indeed the crème de la crème of the wine world, and are handpicked from international wine competitions and institutes from around the globe. These judges are strategically selected based on their extensive wine experience and positioning in the international wine market. The awards can boast having hosted more than 172 different judges on the panels over the years, from 45 different countries.
For the competition, all wines are judged blind (unseen by the judges), using the 100 point international judging system and awarded Platinum, Gran d’Or, Gold and Silver medals. Along with these coveted accolades, additional trophies are awarded for class winners.
The renowned awards have managed to stay relevant in the industry because they are more than just an accolade – they also add market value to their winners. For instance, during 2017, the awards will introduce its 2016 winning wines to growing markets of wine consumers in Namibia and other African countries.

In addition, the awards are a global benchmark as they pit the very best of the local industry against its international counterparts, with ever growing interest from wine industries outside of South Africa. The year 2016 alone saw a significant spike in foreign entries, with more than 120 wines and spirits being entered from Australia, Italy, France, the Czech Republic, Lebanon, Chile, Moravia, China, Croatia, Slovakia and Slovenia.

What this means for visitors to the Michelangelo pavilion at the GFWS, is that they really will be able to sample and purchase the finest wines and spirits South Africa has to offer. The show typically engages over 60 000 visitors annually, many of whom come specifically for the premium wine experience with its quality selection and broad variety. And with this line-up, who can blame them?

You too can rub shoulders with leading sommeliers, while brushing up on your knowledge of the fruits of the vine and perfecting your vino speak - all in one exhilarating pavilion!

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